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BOOK SUMMARY :

David kord murray is a business consultant and author of the bestselling book borrowing brilliance the six steps to business innovation by building on the ideas of others he has formerly worked in aerospace engineering marketing product development and software programming and now coaches companies on innovation and strategic planningin a book poised to become the bible of innovation a renowned creativity expert reveals the key to the creative process borrowing as a former aerospace scientist fortune 500 executive chief innovation officer of two major companies inventor and software entrepreneur david murray has made a living by coming up with new and innovative ideasthere is a fine line between theft and originality the trick is the source of the borrowing borrow from your direct competitors and you are a thief but cast a wider net and borrow beyond your field and you are considered creative in fact that is the creative paradox that copying and building on the get this from a library borrowing brilliance the six steps to business innovation by building on the ideas of others david kord murray most of us think that outstanding success derives only from groundbreaking innovation but were wrong in fact many of the most successful business ideas of our time have come about when someone in our summary of borrowing brilliance the six steps to business innovation by building on the ideas of others david kord murray presents us with a six step borrowing process for building business innovation murray began his career as an aerospace engineer working on the conceptual development team for the international space station

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